Brief
RAI approached SIDE ST® to build its foundations from the ground up, defining how a company pioneering Responsible AI should look, sound, and communicate. The challenge was to translate a complex and forward-thinking vision into something both approachable and credible, setting the tone for everything that would follow across brand, product, and communications.
Solution
We created RAI’s full brand and product foundations, developing its visual and verbal identity, pitch deck, collateral, and design system. From positioning and messaging to design execution, every element was built to express RAI’s purpose with clarity and consistency. The result is a brand that feels human yet deeply intelligent, a framework that guides both product and marketing as RAI continues to grow.
Client Feedback
"Working with SIDE ST® on the RAI brand set the foundation for everything that followed. They defined our brand identity and built a visual language that captured our vision, with their guidance shaping both brand and product directions. The team was agile, sharp, and always on time. A real partner throughout the process, and one we look forward to continuing with as RAI grows."
Isidore "Izzy" Sobkowski. Co-founder & CEO, RAI
Credits
Abi Everett, Nancy Giordano, Daniela Benrey, Vlad Medvediev
