We’re a startup consultancy based in the port city of Haifa, trusted by international startups across a range of industries.

Founder

Maor Ofek

Maor brings over a decade of startup expertise straight from the heart of the Israeli startup ecosystem and knows firsthand the strategic and creative hurdles startups face on their path to growth. Before founding SIDE ST, he led marketing and growth at Cervello (Fast Company’s Most Innovative Startups) and Over.ai (acquired by Vonage), later heading product marketing for Vonage AI’s entire product line. Maor is also a guest lecturer and mentor at leading entrepreneurial institutions, including the Technion and Reichman University.