Brief
Calodar, a fast-growing B2B2C startup, needed creative assets that could speak to a wide range of audiences, from investors and partners to everyday users. The challenge was to deliver materials that supported immediate fundraising and product onboarding while staying flexible enough to evolve with the company’s rapid growth.
Solution
SIDE ST developed a suite of adaptable assets, including product onboarding flows, app screens, sales enablement tools, and a pitch deck. Built on customizable frameworks with clear guidelines, these materials gave Calodar the ability to move quickly in the short term while maintaining the flexibility to update and expand as their needs grow.
Client Feedback
"As an early stage startup we needed creative assets and materials that could meet our immediate needs but also leave room to grow. SIDE ST did exactly that. They built sales collateral, a pitch deck, and product screens with fully-customizable frameworks and guidelines that let us move fast now and keep adapting as our needs evolve."
Yossi Swed, CTO, Calodar Fitness
Credits
Nancy Giordano, Daniela Benrey