

Human-focused rebrand for a leading impact startup
Strategy-led rebrand for an innovative B2B food-tech startup

Positioning and messaging strategy for serial entrepreneur-founded AI startup
Brand strategy for an SMB cybersecurity startup in stealth mode
Sales enablement strategy for a global AI leader

Messaging and positioning strategy for a compliance startup

Research and product marketing consulting for global sports-tech leader

Brand audit for Copenhagen-based document management startup
Thought leadership strategy for AI startup (acquired)

How storytelling can demystify startups

How can agencies benchmark the quality of all their creative work?

Five minutes with Maor Ofek

Start-up branding in stealth mode

Food-tech branding: no recipe, just the right ingredients

Sweet revolution: transforming Resugar's brand identity

From startup to challenger: bold moves, wise choices

Startup brand perception: insights inspired by hidden gem restaurants

New logo and identity for Resugar by SIDE ST

Like buying frozen pizza dough: the issue with ready-made branding in startup culture

SIDE ST partners With Bettear on human-focused rebrand

A LINE partners with SIDE ST on Rotate brand identity

Who actually cares about end-of-year wraps? We asked Gen Z

We’re judging rebrands all wrong

The plus/minus approach

Sometimes, we don't want the fastest route

Who feeds the wild boars?

A place to be curious
Frequently asked questions
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What makes SIDE ST different?
We know what it takes to build a startup brand. Our approach is rooted in a strategy-first mindset and real-world insights. This is how we help startups translate vision into brands, prioritizing real business challenges over surface-level aesthetics.
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What are the services?
Our services include research, strategy, design, and communications. We see brand-building as a creative discipline that works best when it’s approached thoughtfully and used to tackle real business challenges.
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What does the process look like?
We start by understanding the industry dynamics and conducting relevant research to identify opportunities, challenges, and trends. This research is followed by an actionable strategy focused on positioning and messaging, forming the foundation for all brand and marketing efforts.
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Does SIDE ST do rebrands?
Yes. We’ll get your strategy pinned down and ironed out, putting you in the best position to visually build your brand. Whether it's with us or together with one of our global partners.
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Who is on the team?
Led by Maor Ofek, SIDE ST's team brings together handpicked global creative talent with proven experience in strategy, design, and communication.