Brief
Spring (formerly Centerya) built a new kind of AI platform for real estate firms. As they prepared to grow their client base and attract investors, they needed a sharp brand identity and a pitch deck that clearly captured their value and vision.
Solution
SIDE ST created a complete identity system, covering positioning, messaging, and design to sharpen how Spring presents itself. We also developed a new pitch deck tailored to engage both real estate leaders and early-stage investors.
Client Feedback
"SIDE ST played a key role in rebranding our company from Centerya to Spring. They helped us craft a new visual identity, messaging, and pitch deck that truly reflect who we are and what we offer. The results were immediate — the new brand feels aligned with our goals, and it’s already making a clear impact across investor meetings, client conversations, and marketing channels."
Gilad Levy, Co-founder & CTO of Spring
Credits
Joe Tilbrook, Nancy Giordano, Daniela Benrey
