Brief
Spring (formerly Centerya) built a new kind of AI platform for real estate firms. As they prepared to grow their client base and attract investors, they needed a sharp brand identity and a pitch deck that clearly captured their value and vision.
Solution
SIDE ST created a complete identity system, covering positioning, messaging, and design to sharpen how Spring presents itself. We also developed a new pitch deck tailored to engage both real estate leaders and early-stage investors.
Client Feedback
"SIDE ST played a key role in rebranding our company from Centerya to Spring. They helped us craft a new visual identity, messaging, and pitch deck that truly reflect who we are and what we offer. The results were immediate, the new brand feels aligned with our goals, and it’s already making a clear impact across investor meetings, client conversations, and marketing channels."
Gilad Levy, Co-founder & CTO of Spring
Credits
Joe Tilbrook, Nancy Giordano, Daniela Benrey
