Brief
hear’s transition from Intune marked a real shift. The company was no longer an early-stage idea. It was becoming a focused product with a clear audience and a message that had to resonate inside a crowded and fast-moving space. As the product matured and the team prepared to scale, they needed clarity on who they serve, what matters to those teams, and how the brand should show up in conversations with contact center leaders and strategic partners.
Solution
We partnered closely with hear’s leadership to define the strategic foundation behind the transition. Together, we built the positioning and messaging direction that anchors the brand around the real needs of contact center teams. The work aligned product, sales, and marketing, and gave the team a narrative they can use now and grow with as the company expands.
Client Feedback
"Working with SIDE ST® made all the difference, their insights and research, followed by the way they shaped our positioning and messaging, helped us connect with our audience in a way that truly resonated."
Noam Fine, CEO, Hear.ai
Credits
andhuman
