Brief
sallea is an ETH Zurich spin-off developing 3D printing technology that creates scaffold structures for cultivating meat cells. As the team prepared for a significant product launch, they needed a clear way to present their offering to potential partners, researchers and commercial collaborators across the Swiss and European ecosystem. The goal was to shape the launch messaging and build a practical product catalogue that would help others understand their solutions quickly and support early conversations.
Solution
We worked closely with the sallea team to define the messaging behind the launch, focusing on clarity, accuracy and accessibility for different audiences. With this foundation in place, we created the product catalogue that became the core enabler of the launch. It organizes the full offering, outlines the purpose of each component and provides partners with a straightforward way to understand how sallea’s technology can fit into their work. The catalogue now supports the team across conversations and outreach, giving them a consistent and easy way to communicate their offering as they expand collaborations.
Client Feedback
"Working with SIDE ST on our product launch right away felt like a direct team extension rather than working with an external partner. They showed profound interest in our product and market which made the collaboration not just super smooth, but the outputs perfectly tailored to our needs. We really enjoyed and appreciated the great collaboration!"
Anna Bünter, Co-founder and CCO of sallea
