Brief
Pixellot is the global leader in sports auto-production and analytics, enabling federations, clubs, and schools to capture and share live games at scale. Their product leadership team approached SIDE ST to deepen their understanding of markets and users, and to translate this into stronger product marketing foundations.
Solution
We collaborate with Pixellot’s product leadership team through market and user research, including quantitative study with 1200 participants, to uncover market dynamics and user behavior, alongside product marketing consulting to identify opportunities, refine narratives, and strengthen positioning. This work is supported by strategic internal and external deliverables.
Client Feedback
"As a VP of Product, having a partner who truly understands both the product and the business context makes a real difference. SIDE ST brought that perspective and became a strategic extension of our product team. They helped us close real gaps across the product function, from research and market understanding through product marketing and sales enablement design."
Shelly Berkowitz, VP of Product, Pixellot
Credits
Nancy Giordano, Daniela Benrey, Eva Ohayon & Quentin Gennisel (Rosa)